We Build & Scale global consumer brands across Australia & New Zealand

From zero to national retail scale across Australia & New Zealand

We are a boutique sales and channel consultancy helping global consumer brands win in Australia and New Zealand. With senior experience across vendors, distributors and major retailers, we bring a 360° market view and deliver the strategy, pricing and execution needed to scale fast.

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Partner with VCG
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38+ years of experience across FMCG, consumer, tech, retail, distribution and marketing sectors.

Deep, long-standing relationships with national retailers and leading e-commerce channels in Australia and New Zealand.

End-to-end go-to-market expertise across pricing, product assortment, channel strategy, merchandising and in-store execution.

Strong PR and marketing capability supported by deep market insight and ethical, fully compliant sourcing standards.

Services

End-to-end go-to-market for global consumer brands.

We plug into your organisation as an extension of your commercial and channel team, handling everything from market entry to daily retail execution across Australia & New Zealand.

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Market Entry & Expansion

Category assessments, route-to-market design, pricing frameworks and launch planning tailored to the Australia & New Zealand retail landscape.

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Distribution & Account Management

Management of key retail and distribution partners, from sell-in and forecasting to promotions, replenishment and performance reviews.

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Brand & Channel Marketing

Launch campaigns, in-store merchandising, digital content and retail marketing alignment to drive velocity and category growth.

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Pricing, Promotions & Performance Analytics

Margin modelling, promotional calendar planning and ongoing reporting so your brand remains competitive and profitable.

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Marketing PR and Merchandising

Integrated PR, marketing and merchandising designed to elevate brand presence and convert at shelf.

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Ethical Sourcing

Ethical sourcing experts ensuring your business meets Australian legal requirements - without compromise.

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Our Partners

We bring vendor, distributor & retailer experience together to deliver execution-ready strategies for Australia & New Zealand.

Global Vendors & Brand HQs

We act as your local Australia & New Zealand commercial and execution team, translating global strategy into retailer and channel ready plans that deliver category results.

Distributors & Wholesalers

We help you win, launch and grow brands, open new channels and increase the value of your portfolio with disciplined channel management.

Retailers

We curate and manage brand portfolios that drive margin, velocity and a better customer experience across your physical and digital stores.

PR Marketing & Merchandising

We amplify brands with integrated PR, marketing and merchandising that drives visibility, demand and in-store conversion.

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Approach

A structured, execution-first way of building your Australia & New Zealand business.

1

Discover

We immerse ourselves in your brand, category, competitors and current routes-to-market.

2

Design

We build an ANZ-specific go-to-market, pricing and channel plan that aligns with your global strategy.

3

Launch

We manage retailer sell-in, listings, SKU setups, supply chain readiness and launch campaigns.

4

Grow

We monitor performance, optimise pricing and range, and unlock expansion opportunities.

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About

We are a specialist partner for brands serious about retail.

Whether you are entering the market for the first time, resetting your distribution or looking to unlock new growth with existing partners, we bring the commercial clarity and execution discipline to make it happen. Need help with ethical sourcing standards a requirement under Australian & New Zealand law? We have a team on hand to help you in every step of the process.

10

+

Brands Managed

38

+

Years In Market

1

k+

Retail Doors

Contact Us

Let’s talk about your brand & channel strategy.

Share a few details and we’ll be in touch to book a 30-minute introductory call. It’s a chance to understand your brand, your goals, and where we can add the most value.

Thank you.

A member from our team will contact you shortly.

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